Hello Good Day LLC
Last updated: August 25, 2026
Folklore is built by Hello Good Day LLC. We designed it to keep your family history private by default. This policy explains what the app does and does not do with your information.
Everything you enter — people, relationships, life events, sources, photos, and colors — is saved locally using Apple's SwiftData framework. If you are signed in to iCloud and have iCloud enabled for Folklore, this data syncs through your private CloudKit database, which only you can access. Hello Good Day has no access to it.
Folklore includes lightweight, privacy-preserving analytics (via our PulseKit component and Apple's App Store) to understand how many people open the app and whether purchases succeed. This data is not linked to your identity and does not include the contents of your family tree.
If you use Send Feedback in Settings, your message is submitted anonymously. We include your app version, device model, and OS version to help us fix issues. We have no way to identify you or reply.
Folklore Pro is sold through Apple's In-App Purchase. Apple processes all payments. We never see your payment details. Purchase and subscription status is managed by Apple and StoreKit on your device.
When you export a GEDCOM file, that file is created on your device and shared wherever you choose to send it. Once it leaves the app, it is under your control.
Folklore is not directed at children under 13 and does not knowingly collect personal information from them.
Questions? Reach us at support@hellogoodday.com or visit hellogoodday.com/contact.